Collection Title:	SIU IS
Title :	The significance of relationship marketing among : pharmaceutical industry in Mandalay
Material Type:	printed text
Publisher:	Bangkok : Shinawatra University
Publication Date:	2014
Pagination:	iii, 43 p.
Size:	23 cm.
Languages :	English (eng)
Descriptors:	[LCSH]Pharmaceutical industry [LCSH]Pharmaceutical industry -- Mandalay [LCSH]Relationship marketing
Keywords:	Relationship. Marketing. Pharmaceutical.
Class number:	SIU IS SOM MBA 2014 06
Abstract:	The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention.
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205

SIU IS. The significance of relationship marketing among : pharmaceutical industry in Mandalay [printed text] . - Bangkok : Shinawatra University, 2014 . - iii, 43 p. ; 23 cm.
Languages : English (eng)

Descriptors:	[LCSH]Pharmaceutical industry [LCSH]Pharmaceutical industry -- Mandalay [LCSH]Relationship marketing
Keywords:	Relationship. Marketing. Pharmaceutical.
Class number:	SIU IS SOM MBA 2014 06
Abstract:	The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention.
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205