Title :	Consumer behaviour : implications for marketing strategy
Material Type:	printed text
Authors:	Neal, Cathy M., Author ; Hawkins, Del I., Associated Name
Edition statement:	3rd ed.
Publisher:	McGraw-Hill
Publication Date:	2002
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxv, 545 p., [24] p. of plates
Layout:	ill. (some col.), pbk.
Size:	25 cm.
ISBN (or other code):	0074709763
Price:	2990 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2487

Consumer behaviour : implications for marketing strategy [printed text] / Neal, Cathy M., Author ; Hawkins, Del I., Associated Name  . -  3rd ed. . - , 2002 . - xxv, 545 p., [24] p. of plates : ill. (some col.), pbk. ; 25 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0074709763 : 2990 Baht
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2487