| Title : | The end of advertising as we know it | | Material Type: | printed text | | Authors: | Zyman Sergio, Author ; Brott, Sergio, Author | | Publisher: | John Wiley & Sons | | Publication Date: | c2002 | | Pagination: | 239 p. | | Layout: | ill. | | Size: | 23 cm. | | ISBN (or other code): | 978-0-471-42966-1 | | Price: | บริจาค. | | Languages : | English (eng) | | Descriptors: | [LCSH]Advertising
| | Class number: | HF5823 .Z95 2002 | | Abstract: | The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment. | | Contents note: | ch. 1. The first casualty : how we killed traditional advertising -- ch. 2. Success can be deadly : don't take your brand awareness for granted -- ch. 3. Fish where the fish are -- ch. 4. Celebrity endorsers, spokespeople, and icons : when to use 'em, when not to -- ch. 5. Packaging matters : it's your last, best shot, so make it a good one -- ch. 6. To sponsor or not to sponsor : that is the question -- ch. 7. Free media : your best friend or your worst enemy -- ch. 8. Making your employees part of your message and your product -- ch. 9. The proof is in the pudding -- ch. 10. Never miss another opportunity | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24673 |
The end of advertising as we know it [printed text] / Zyman Sergio, Author ; Brott, Sergio, Author . - Chichester : John Wiley & Sons, c2002 . - 239 p. : ill. ; 23 cm. ISBN : 978-0-471-42966-1 : บริจาค. Languages : English ( eng) | Descriptors: | [LCSH]Advertising
| | Class number: | HF5823 .Z95 2002 | | Abstract: | The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment. | | Contents note: | ch. 1. The first casualty : how we killed traditional advertising -- ch. 2. Success can be deadly : don't take your brand awareness for granted -- ch. 3. Fish where the fish are -- ch. 4. Celebrity endorsers, spokespeople, and icons : when to use 'em, when not to -- ch. 5. Packaging matters : it's your last, best shot, so make it a good one -- ch. 6. To sponsor or not to sponsor : that is the question -- ch. 7. Free media : your best friend or your worst enemy -- ch. 8. Making your employees part of your message and your product -- ch. 9. The proof is in the pudding -- ch. 10. Never miss another opportunity | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24673 |
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The end of advertising as we know it / Zyman Sergio / John Wiley & Sons - c2002 
