Title :	Consumer behavior : building marketing strategy
Material Type:	printed text
Authors:	Hawkins, Del I., Author ; Mothersbaugh, David L., Author
Edition statement:	12th ed.
Publisher:	McGraw-Hill
Publication Date:	c2013
Pagination:	xxvii, 772 p.
Layout:	ill.
Size:	26 cm.
Accompanying material:	1 CD-ROM (4 3/4 in.).
ISBN (or other code):	978-981-460-753-7
Price:	900.00
General note:	This International student edition is for use outside the U.S
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior [LCSH]Consumer behavior -- United States [LCSH]Market surveys [LCSH]Market surveys -- United States
Class number:	HF5415.33 .U6 .H38 2014
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24480

Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Mothersbaugh, David L., Author  . -  12th ed. . - Beijing, Republic of China : McGraw-Hill, c2013 . - xxvii, 772 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 978-981-460-753-7 : 900.00
This International student edition is for use outside the U.S
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior [LCSH]Consumer behavior -- United States [LCSH]Market surveys [LCSH]Market surveys -- United States
Class number:	HF5415.33 .U6 .H38 2014
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24480