Title :	Business model generation : a handbook for visionaries, game changers, and challengers
Material Type:	printed text
Authors:	Osterwalder, Alexander, Author ; Pigneur, Yves, Author ; Clark, Tim,
Publisher:	Hoboken, NJ
Publication Date:	2010
Pagination:	[281] p.
Layout:	col. ill. ;
Size:	25 cm.
ISBN (or other code):	978-0-470-87641-1
Price:	1800.00
Languages :	Thai (tha)
Descriptors:	[LCSH]Business planning [LCSH]New business enterprises [LCSH]Strategic planning
Keywords:	Business. Business model. New Business.
Class number:	HD30.28 OS85 2010
Contents note:	1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Curricular :	BALA/BBA/GE/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23399

Business model generation : a handbook for visionaries, game changers, and challengers [printed text] / Osterwalder, Alexander, Author ; Pigneur, Yves, Author ; Clark, Tim,  . - Singapore : Hoboken, NJ, 2010 . - [281] p. : col. ill. ; ; 25 cm.
ISBN : 978-0-470-87641-1 : 1800.00
Languages : Thai (tha)

Descriptors:	[LCSH]Business planning [LCSH]New business enterprises [LCSH]Strategic planning
Keywords:	Business. Business model. New Business.
Class number:	HD30.28 OS85 2010
Contents note:	1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Curricular :	BALA/BBA/GE/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23399