Title :	The CRM handbook : a business guide to customer relationship management
Material Type:	printed text
Authors:	Dyche, Jill, Author
Publisher:	Boston : Addison-Wesley
Publication Date:	2002
Series:	Addison-Wesley information technology series
Pagination:	xxiv, 307 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0201730626
Price:	1760 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer relations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2329

The CRM handbook : a business guide to customer relationship management [printed text] / Dyche, Jill, Author . - , 2002 . - xxiv, 307 p. : ill., pbk. ; 24 cm.. - (Addison-Wesley information technology series) .
ISBN : 0201730626 : 1760 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer relations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2329