SIU Thesis. A study of key success factors of online news business in Thailand / Teetima Piyasirisilp / 2013

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : A study of key success factors of online news business in Thailand Material Type: printed text Authors: Teetima Piyasirisilp, Author Publication Date: 2013 Pagination: xiii, 200 p. Size: 30 cm. Price: Gift. General note: Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013 Languages : English (eng) Descriptors: [LCSH]Electronic newspapers [LCSH]Internet searching [LCSH]Mass media [LCSH]Mass media and education -- Thailand [LCSH]Online news Keywords: Online news. Media business. News media. Key success factors Abstract: This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156 SIU Thesis. A study of key success factors of online news business in Thailand [printed text] / Teetima Piyasirisilp, Author . - 2013 . - xiii, 200 p. ; 30 cm. Gift. Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013 Languages : English (eng) Descriptors: [LCSH]Electronic newspapers [LCSH]Internet searching [LCSH]Mass media [LCSH]Mass media and education -- Thailand [LCSH]Online news Keywords: Online news. Media business. News media. Key success factors Abstract: This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156

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Barcode	Call number	Media type	Location	Section	Status
32002000383842	SIU THE: SOM-PhD-2013-01	SIU Thesis and Dissertation	Graduate Library	General Shelf	Available
32002000580512	SIU THE:SOM-PhD-2013-01 c.2	SIU Thesis and Dissertation	Graduate Library	General Shelf	Available