Collection Title:	SIU Thesis
Title :	A study of key success factors of online news business in Thailand
Material Type:	printed text
Authors:	Teetima Piyasirisilp, Author
Publication Date:	2013
Pagination:	xiii, 200 p.
Size:	30 cm.
Price:	Gift.
General note:	Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013
Languages :	English (eng)
Descriptors:	[LCSH]Electronic newspapers [LCSH]Internet searching [LCSH]Mass media [LCSH]Mass media and education -- Thailand [LCSH]Online news
Keywords:	Online news. Media business. News media. Key success factors
Abstract:	This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services.
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156

SIU Thesis. A study of key success factors of online news business in Thailand [printed text] / Teetima Piyasirisilp, Author . - 2013 . - xiii, 200 p. ; 30 cm.
Gift.
Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013
Languages : English (eng)

Descriptors:	[LCSH]Electronic newspapers [LCSH]Internet searching [LCSH]Mass media [LCSH]Mass media and education -- Thailand [LCSH]Online news
Keywords:	Online news. Media business. News media. Key success factors
Abstract:	This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services.
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156