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Marketing channels / Pelton, Lou E. / Boston : McGraw-Hill/Irwin - 2002
Title : Marketing channels : a relationship management approach Material Type: printed text Authors: Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name Edition statement: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxvi, 514 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0072895128 Languages : English (eng) Descriptors: [LCSH]Marketing channels
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859 Marketing channels : a relationship management approach [printed text] / Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name . - 2nd ed. . - , 2002 . - xxvi, 514 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0072895128
Languages : English (eng)
Descriptors: [LCSH]Marketing channels
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859 Hold
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Barcode Call number Media type Location Section Status 32002000001170 HF5415.129 P45 2002 c.1 Book Graduate Library General Shelf Available 32002000001188 HF5415.129 P45 2002 c.2 Book Graduate Library General Shelf Available 32002000051035 HF5415.129 P45 2002 c.3 Book Main Library General Shelf Available