Title :	Customer equity : building and managing relationships as valuable assets
Material Type:	printed text
Authors:	Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name
Publisher:	Harvard Business School Press
Publication Date:	2001
Pagination:	xix, 228 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0875847641
Price:	1079 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer loyalty [LCSH]Customer relations [LCSH]Customer services -- Marketing [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245

Customer equity : building and managing relationships as valuable assets [printed text] / Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xix, 228 p. : ill., cloth ; 24 cm.
ISBN : 0875847641 : 1079 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer loyalty [LCSH]Customer relations [LCSH]Customer services -- Marketing [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245