Title :	Marketing insights from A to Z : 80 concepts every manager needs to know
Material Type:	printed text
Authors:	Kotler Philip
Publisher:	Hoboken, N.J. : Wiley
Publication Date:	2003
Pagination:	xviii, 206 p.
ISBN (or other code):	978-0-471-26867-3
Languages :	English (eng)
Descriptors:	[LCSH]Marketing.
Class number:	HF5415
Abstract:
Curricular :	GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20786

Marketing insights from A to Z : 80 concepts every manager needs to know [printed text] / Kotler Philip . - Hoboken, N.J. : Wiley, 2003 . - xviii, 206 p.
ISBN : 978-0-471-26867-3
Languages : English (eng)

Descriptors:	[LCSH]Marketing.
Class number:	HF5415
Abstract:
Curricular :	GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20786