Strategic database marketing / Hughes, Arthur Middleton / New York : McGraw-Hill - 2000

Public ISBD No review available on this record. Title : Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program Material Type: printed text Authors: Hughes, Arthur Middleton, Author Edition statement: 2nd ed. Publisher: New York : McGraw-Hill Publication Date: 2000 Pagination: viii, 439 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0071351825 Price: 1339 Baht General note: Includes index. With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Database marketing -- Planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17214 Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program [printed text] / Hughes, Arthur Middleton, Author  . -  2nd ed. . - New York : McGraw-Hill, 2000 . - viii, 439 p. : ill., hbk. ; 24 cm. ISBN : 0071351825 : 1339 Baht Includes index. With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Database marketing -- Planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17214

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Barcode	Call number	Media type	Location	Section	Status
32002000290385	HF5415.126 H843 2000	Book	Graduate Library	General Shelf	Available