Marketing mistakes and successes / Hartley, Robert F. / Wiley - 2009

Public ISBD No review available on this record. Title : Marketing mistakes and successes Material Type: printed text Authors: Hartley, Robert F. (1927-), Author Edition statement: 11th ed. Publisher: Wiley Publication Date: 2009 Pagination: x, 406 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 9780470169810 Price: 608 Baht General note: "30th anniversary." Languages : English (eng) Descriptors: [LCSH]Marketing -- United States -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17081 Marketing mistakes and successes [printed text] / Hartley, Robert F. (1927-), Author  . -  11th ed. . - Hoboken, NJ : Wiley, 2009 . - x, 406 p. : ill., pbk. ; 23 cm. ISBN : 9780470169810 : 608 Baht "30th anniversary." Languages : English (eng) Descriptors: [LCSH]Marketing -- United States -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17081

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Barcode	Call number	Media type	Location	Section	Status
32002000272342	HF5415.1 H3485 2009	Book	Main Library	General Shelf	Available