Implementing word of mouth marketing / Cakim, Idil M. / Wiley - 2010

Public ISBD No review available on this record. Title : Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers Material Type: printed text Authors: Cakim, Idil M. (1974-), Author Publisher: Wiley Publication Date: 2010 Pagination: xvii, 204 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780470442555 Price: 1316 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Telemarketing [LCSH]Word-of-mouth advertising Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16770 Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers [printed text] / Cakim, Idil M. (1974-), Author . - Hoboken, NJ : Wiley, 2010 . - xvii, 204 p. : ill., hbk. ; 24 cm. ISBN : 9780470442555 : 1316 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Telemarketing [LCSH]Word-of-mouth advertising Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16770

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Barcode	Call number	Media type	Location	Section	Status
32002000287605	HF5827.95 C139 2010	Book	Main Library	General Shelf	Available