Repositioning / Trout, Jack / New York : McGraw-Hill - 2010

Public ISBD No review available on this record. Title : Repositioning : marketing in an era of competition, change, and crisis Material Type: printed text Authors: Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name Publisher: New York : McGraw-Hill Publication Date: 2010 Pagination: iv, 217 p. Layout: hbk. Size: 22 cm. ISBN (or other code): 9780071635592 Price: 917 Baht Languages : English (eng) Descriptors: [LCSH]Competition [LCSH]Marketing [LCSH]Positioning (Advertising) [LCSH]Strategic planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749 Repositioning : marketing in an era of competition, change, and crisis [printed text] / Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name . - New York : McGraw-Hill, 2010 . - iv, 217 p. : hbk. ; 22 cm. ISBN : 9780071635592 : 917 Baht Languages : English (eng) Descriptors: [LCSH]Competition [LCSH]Marketing [LCSH]Positioning (Advertising) [LCSH]Strategic planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749

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Barcode	Call number	Media type	Location	Section	Status
32002000286904	HF5827.2 T735 2010	Book	Main Library	General Shelf	Available