| Title : | Marketing for hospitality and tourism | | Material Type: | printed text | | Authors: | Kotler, Philip, Author ; Bowen, John (John T.) (1948-), Associated Name ; Makens, James C., Associated Name | | Edition statement: | 3rd ed., Intl. ed. | | Publisher: | Prentice Hall | | Publication Date: | 2003 | | Pagination: | xvii, 893 p. col., | | Layout: | ill., pbk. | | Size: | 26 cm. | | ISBN (or other code): | 0131200577 | | Price: | 1108 Baht | | Languages : | English (eng) | | Descriptors: | [LCSH]Hospitality industry -- Marketing
[LCSH]Tourist trade -- Marketing
| | Curricular : | BBA/MBA/MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5718 |
Marketing for hospitality and tourism [printed text] / Kotler, Philip, Author ; Bowen, John (John T.) (1948-), Associated Name ; Makens, James C., Associated Name . - 3rd ed., Intl. ed. . - Upper Saddle River, NJ : Prentice Hall, 2003 . - xvii, 893 p. col., : ill., pbk. ; 26 cm. ISBN : 0131200577 : 1108 Baht Languages : English ( eng) |  |
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