Title :	The myth of excellence : why great companies never try to be the best at everything
Material Type:	printed text
Authors:	Crawford Frederick A. ; Mathews Ryan
Edition statement:	1st ed.
Publisher:	New York : Crown Business
Publication Date:	2001
Pagination:	xviii, 251 p.
Layout:	ill.
Size:	25 cm
ISBN (or other code):	978-0-609-60820-3
Price:	gift
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research -- Case studies
Class number:	HF 5415.2
Abstract:
Curricular :	GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19936

The myth of excellence : why great companies never try to be the best at everything [printed text] / Crawford Frederick A. ; Mathews Ryan  . -  1st ed. . - New York : Crown Business, 2001 . - xviii, 251 p. : ill. ; 25 cm.
ISBN : 978-0-609-60820-3 : gift
Languages : English (eng)

Descriptors:	[LCSH]Marketing research -- Case studies
Class number:	HF 5415.2
Abstract:
Curricular :	GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19936