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Branding across borders / Gregory, James R. / Chicago : McGraw-Hill - 2002

Public ISBD No review available on this record. Title : Branding across borders : a guide to global brand marketing Material Type: printed text Authors: Gregory, James R., Author ; Wiechmann, Jack G., Associated Name Publisher: Chicago : McGraw-Hill Publication Date: 2002 Pagination: xxiv, 232 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0658009451 Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1680 Branding across borders : a guide to global brand marketing [printed text] / Gregory, James R., Author ; Wiechmann, Jack G., Associated Name . - Chicago : McGraw-Hill, 2002 . - xxiv, 232 p. : ill., hbk. ; 24 cm. ISBN : 0658009451 Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1680

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Barcode	Call number	Media type	Location	Section	Status
32002000028926	HD69 .B7 G74 2002 c.2	Book	Main Library	General Shelf	Available
32002000028785	HD69 .B7 G74 2002 c.1	Book	Main Library	Library Counter	Available