Title :	Writing high-tech copy that sells
Material Type:	printed text
Authors:	King, Janice M.
Publisher:	John Wiley
Publication Date:	c1995
Pagination:	xii, 275 p.
Layout:	ill.
Size:	24 cm.
ISBN (or other code):	9780471958467
Price:	Gift
Languages :	English (eng)
Descriptors:	[LCSH]Advertising copy [LCSH]High technology industries -- Marketing
Class number:	HF5825 .K44 1995
Abstract:
Contents note:	Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.--
Curricular :	BALA/GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740

Writing high-tech copy that sells [printed text] / King, Janice M. . - Chicester, West Sussex, England, New York, NY, USA : John Wiley, c1995 . - xii, 275 p. : ill. ; 24 cm.
ISSN : 9780471958467 : Gift
Languages : English (eng)

Descriptors:	[LCSH]Advertising copy [LCSH]High technology industries -- Marketing
Class number:	HF5825 .K44 1995
Abstract:
Contents note:	Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.--
Curricular :	BALA/GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740