Title :	Wikibrands : reinventing your company in a customer-driven marketplace /
Material Type:	printed text
Authors:	Moffitt Sean ; Dover Mike
Publisher:	New York : McGraw-Hill
Publication Date:	2011
Pagination:	xv, 318 p.
Layout:	ill
ISBN (or other code):	978-0-07-174927-5
Descriptors:	[LCSH]Branding (Marketing) [LCSH]Internet marketing [LCSH]Product management [LCSH]Wikis (Computer science)
Class number:	HD69.B7
Abstract:
Curricular :	BBA/BSCS/BSMT/GE/MSIT/MSMT
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19735

Wikibrands : reinventing your company in a customer-driven marketplace / [printed text] / Moffitt Sean ; Dover Mike . - New York : McGraw-Hill, 2011 . - xv, 318 p. : ill.
ISBN : 978-0-07-174927-5

Descriptors:	[LCSH]Branding (Marketing) [LCSH]Internet marketing [LCSH]Product management [LCSH]Wikis (Computer science)
Class number:	HD69.B7
Abstract:
Curricular :	BBA/BSCS/BSMT/GE/MSIT/MSMT
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19735