Title :	Essentials of marketing research
Material Type:	printed text
Authors:	Kumar, V., Author ; Aaker, D. A., Associated Name ; Day, George S., Associated Name
Edition statement:	2nd ed.
Publisher:	John Wiley & Sons
Publication Date:	2002
Pagination:	xix, 553 p.
Layout:	ill., (some col.), hbk.
Size:	27 cm.
Accompanying material:	1 CD-ROM (4 3/4 in).
ISBN (or other code):	9780471412359
Price:	996 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1890

Essentials of marketing research [printed text] / Kumar, V., Author ; Aaker, D. A., Associated Name ; Day, George S., Associated Name  . -  2nd ed. . - New York, NY : John Wiley & Sons, 2002 . - xix, 553 p. : ill., (some col.), hbk. ; 27 cm. + 1 CD-ROM (4 3/4 in).
ISBN : 9780471412359 : 996 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing research
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1890