Title :	Marketing communications in tourism and hospitality : concepts, strategies and cases
Material Type:	printed text
Authors:	McCabe, Scott
Publisher:	Amsterdam : Butterworth-Heinemann
Publication Date:	2009
Series:	Hospitality, leisure, and tourism
Pagination:	xx, 300 p.
Layout:	ill.
Size:	25 cm
ISBN (or other code):	9780750682770
Languages :	English (eng)
Keywords:	Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Tourism Marketing Communication in marketing
Contents note:	Positioning marketing communications for tourism and hospitality --
Link for e-copy:	http://www.amazon.com/gp/reader/0750682779
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18861

Marketing communications in tourism and hospitality : concepts, strategies and cases [printed text] / McCabe, Scott . - Butterworth-Heinemann, 2009 . - xx, 300 p. : ill. ; 25 cm. - (Hospitality, leisure, and tourism) .
ISBN : 9780750682770
Languages : English (eng)

Keywords:	Hospitality industry Marketing Tourism Marketing Communication in marketing Hospitality industry Marketing Tourism Marketing Communication in marketing
Contents note:	Positioning marketing communications for tourism and hospitality --
Link for e-copy:	http://www.amazon.com/gp/reader/0750682779
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18861