Collection Title:	SIU RS
Title :	An analysis of mobile technology acceptance case study : mobile banking services in Thailand
Material Type:	printed text
Authors:	Thana Harn-Arsa ; Chuvej Chansa-ngavej
Publisher:	Bangkok : Shinawatra University
Publication Date:	2010
Pagination:	vi, 56 p.
Layout:	charts, tables
Size:	30 cm
General note:	RS. (MBA. (Master of Business Administration in Management)).-- Shinawatra University.
Languages :	English (eng)
Keywords:	Mobile Banking. Mobile Internet Banking. Technology Adoption. Mobile Technology Adoption.
Class number:	SIU RS SOM-MBA-2010-03
Abstract:	Nowadays, the advancement of technologies has provided an opportunity for mobile devices in introducing the internet-capable high performance an security. Not only for the mobile operators have technology help financial institutes to introduce new financial innovations tooled for their bank customers. One of the emerging financial innovations introduced by financial institutes is mobile banking. This study adopts a technology acceptance model (TAM) to investigate factors that determine a user's intention to use mobile banking service among bank customers in Thailand. This study extends the TAM in investigating the potential factors to banks customers' intention to use mobile banking service the potential factors are perceived credibility perceived usefulness perceived ease-of-use and perceived costs. From the research it is found that the perceived credibility and perceived usefulness have high significant effect on intention to use mobile Perceived costs and banking service. Perceived costs and perceived case of use have moderate significant effect on the intention to use mobile banking. To increase customer base Bank have to increase the perceived credibility perceived usefulness and perceived case of use.
Curricular :	MBA
Link for e-copy:	http://e-thesis.siu.ac.th/fulltext/SIURSSOM-MBA-2010-03/SIURSSOM-MBA-2010-03.pdf
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18763

SIU RS. An analysis of mobile technology acceptance case study : mobile banking services in Thailand [printed text] / Thana Harn-Arsa ; Chuvej Chansa-ngavej . - Bangkok : Shinawatra University, 2010 . - vi, 56 p. : charts, tables ; 30 cm.
RS. (MBA. (Master of Business Administration in Management)).-- Shinawatra University.
Languages : English (eng)

Keywords:	Mobile Banking. Mobile Internet Banking. Technology Adoption. Mobile Technology Adoption.
Class number:	SIU RS SOM-MBA-2010-03
Abstract:	Nowadays, the advancement of technologies has provided an opportunity for mobile devices in introducing the internet-capable high performance an security. Not only for the mobile operators have technology help financial institutes to introduce new financial innovations tooled for their bank customers. One of the emerging financial innovations introduced by financial institutes is mobile banking. This study adopts a technology acceptance model (TAM) to investigate factors that determine a user's intention to use mobile banking service among bank customers in Thailand. This study extends the TAM in investigating the potential factors to banks customers' intention to use mobile banking service the potential factors are perceived credibility perceived usefulness perceived ease-of-use and perceived costs. From the research it is found that the perceived credibility and perceived usefulness have high significant effect on intention to use mobile Perceived costs and banking service. Perceived costs and perceived case of use have moderate significant effect on the intention to use mobile banking. To increase customer base Bank have to increase the perceived credibility perceived usefulness and perceived case of use.
Curricular :	MBA
Link for e-copy:	http://e-thesis.siu.ac.th/fulltext/SIURSSOM-MBA-2010-03/SIURSSOM-MBA-2010-03.pdf
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18763