| Title : | Advertising and promotion : an integrated marketing communications perspective | | Material Type: | printed text | | Authors: | Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name | | Edition statement: | 5th ed. | | Publisher: | Irwin/McGraw-Hill | | Publication Date: | 2001 | | Pagination: | xx, 795, GL13, EN22, CR3, IN19 p. :c(col.) | | Layout: | ill., pbk. | | Size: | 29 cm. | | ISBN (or other code): | 9780071180269 | | Price: | 760 Baht | | Languages : | English (eng) | | Descriptors: | [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotion
| | Curricular : | BBA/MBA/MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1872 |
Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name . - 5th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 795, GL13, EN22, CR3, IN19 p. :c(col.) : ill., pbk. ; 29 cm. ISBN : 9780071180269 : 760 Baht Languages : English ( eng) |  |
Advertising and promotion / Belch, George E. (George Eugene) / Irwin/McGraw-Hill - 2001 
