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Romancing the customer / Temporal, Paul / John Wiley & Sons - 2001

Public ISBD No review available on this record. Title : Romancing the customer : maximizing brand value through powerful relationship management Material Type: printed text Authors: Temporal, Paul, Author ; Trott, Martin, Associated Name Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xii, 211 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0471846155 Price: 1372 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing [LCSH]Relationship marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Romancing the customer : maximizing brand value through powerful relationship management [printed text] / Temporal, Paul, Author ; Trott, Martin, Associated Name . - Singapore, New York : John Wiley & Sons, 2001 . - xii, 211 p. : ill., hbk. ; 24 cm. ISBN : 0471846155 : 1372 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing [LCSH]Relationship marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101

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Barcode	Call number	Media type	Location	Section	Status
32002000001287	HF5415.55 T46 2001 c.1	Book	Main Library	General Shelf	Available