Title :	Marketing channels : a relationship management approach
Material Type:	printed text
Authors:	Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name
Edition statement:	2nd ed.
Publisher:	Boston : McGraw-Hill/Irwin
Publication Date:	2002
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxvi, 514 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0072895128
Languages :	English (eng)
Descriptors:	[LCSH]Marketing channels [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859

Marketing channels : a relationship management approach [printed text] / Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name  . -  2nd ed. . - , 2002 . - xxvi, 514 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0072895128
Languages : English (eng)

Descriptors:	[LCSH]Marketing channels [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859