Title :	IMC : using advertising and promotion to build brands
Material Type:	printed text
Authors:	Duncan, Tom (Thomas R.), Author
Edition statement:	Intn. ed.
Publisher:	Boston : McGraw-Hill
Publication Date:	2002
Pagination:	xxxii, 783 p.
Layout:	ill.,(col.), pbk.
Size:	28 cm.
ISBN (or other code):	025621476X
Price:	1003 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Marketing -- Management [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1855

IMC : using advertising and promotion to build brands [printed text] / Duncan, Tom (Thomas R.), Author  . -  Intn. ed. . - Boston : McGraw-Hill, 2002 . - xxxii, 783 p. : ill.,(col.), pbk. ; 28 cm.
ISBN : 025621476X : 1003 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Marketing -- Management [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1855