Title :	Financial services marketing : a reader
Material Type:	printed text
Authors:	Lewis, Barbara, Author ; Meidan, Arthur, Associated Name ; Moutinho, Luiz, Associated Name
Publisher:	London : The Dryden Press
Publication Date:	1997
Pagination:	X, 375 p.
Layout:	pbk.
Size:	25 cm.
ISBN (or other code):	1861524536
Price:	1500 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Bank marketing [LCSH]Financial services industrial -- Marketing [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1839

Financial services marketing : a reader [printed text] / Lewis, Barbara, Author ; Meidan, Arthur, Associated Name ; Moutinho, Luiz, Associated Name . - London : The Dryden Press, 1997 . - X, 375 p. : pbk. ; 25 cm.
ISBN : 1861524536 : 1500 Baht
Languages : English (eng)

Descriptors:	[LCSH]Bank marketing [LCSH]Financial services industrial -- Marketing [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1839