Title :	The marketing casebook : cases and concepts
Material Type:	printed text
Authors:	Dibb, Sally (1963-), Author ; Simkin, Lyndon (1961-), Associated Name
Edition statement:	2nd ed.
Publisher:	London : Thomson Learning
Publication Date:	2001
Pagination:	xvi, 337 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	1861526245
Price:	1940 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1837

The marketing casebook : cases and concepts [printed text] / Dibb, Sally (1963-), Author ; Simkin, Lyndon (1961-), Associated Name  . -  2nd ed. . - London : Thomson Learning, 2001 . - xvi, 337 p. : ill., pbk. ; 25 cm.
ISBN : 1861526245 : 1940 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1837