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Customer equity / Blattberg, Robert C. / Harvard Business School Press - 2001

Public ISBD No review available on this record. Title : Customer equity : building and managing relationships as valuable assets Material Type: printed text Authors: Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name Publisher: Harvard Business School Press Publication Date: 2001 Pagination: xix, 228 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0875847641 Price: 1079 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty [LCSH]Customer relations [LCSH]Customer services -- Marketing [LCSH]Relationship marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Customer equity : building and managing relationships as valuable assets [printed text] / Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xix, 228 p. : ill., cloth ; 24 cm. ISBN : 0875847641 : 1079 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty [LCSH]Customer relations [LCSH]Customer services -- Marketing [LCSH]Relationship marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245

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Barcode	Call number	Media type	Location	Section	Status
32002000001261	HF5415.55 B585 2001	Book	Graduate Library	General Shelf	Available