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Author Paul Temporal,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesAdvanced brand management / Temporal, Paul / John Wiley & Sons (Asia) - 2010
Title : Advanced brand management : managing brands in a changing world Material Type: printed text Authors: Temporal, Paul, Author Edition statement: 2nd ed. Publisher: John Wiley & Sons (Asia) Publication Date: 2010 Pagination: xix, 350 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780470824498 Price: 850 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16735 Advanced brand management : managing brands in a changing world [printed text] / Temporal, Paul, Author . - 2nd ed. . - Singapore : John Wiley & Sons (Asia), 2010 . - xix, 350 p. : ill., pbk. ; 24 cm.
ISBN : 9780470824498 : 850 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16735 Hold
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Barcode Call number Media type Location Section Status 32002000286300 HD69.B7 T448 2010 Book Main Library General Shelf Available
Title : Advanced brand management : from vision to valuation Material Type: printed text Authors: Temporal, Paul, Author Publisher: John Wiley & Sons (Asia), Chichester Publication Date: 2002 Pagination: xv, 296 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 047147925X Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1074 Advanced brand management : from vision to valuation [printed text] / Temporal, Paul, Author . - Singapore : John Wiley & Sons (Asia), Chichester, 2002 . - xv, 296 p. : ill., cloth ; 24 cm.
ISBN : 047147925X : 1650 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1074 Hold
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Barcode Call number Media type Location Section Status 32002000014587 HD69.B7 T448 2002 c.1 Book Graduate Library General Shelf Available 32002000014579 HD69.B7 T448 2002 c.2 Book Main Library General Shelf Available
Title : Branding in Asia : the creation, development, and management of Asian brands for the global market Material Type: printed text Authors: Temporal, Paul, Author Edition statement: Rev. ed. Publisher: Jon Wiley & Sons Publication Date: 2001 Pagination: ix, 291 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0471479101 Price: 1100 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Case studies
[LCSH]Competition, International -- Case studies
[LCSH]Marketing -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932 Branding in Asia : the creation, development, and management of Asian brands for the global market [printed text] / Temporal, Paul, Author . - Rev. ed. . - Singapore, New York : Jon Wiley & Sons, 2001 . - ix, 291 p. : ill., pbk. ; 23 cm.
ISBN : 0471479101 : 1100 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Case studies
[LCSH]Competition, International -- Case studies
[LCSH]Marketing -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932 Hold
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Barcode Call number Media type Location Section Status 32002000015303 HD69.B7 T45 2001 c.1 Book Graduate Library General Shelf Available 32002000015311 HD69.B7 T45 2001 c.2 Book Graduate Library General Shelf Available 32002000049328 HD69.B7 T45 2001 c.3 Book Main Library General Shelf Available
Title : Hi-tech hi-touch branding : creating brand power in the age of technology Material Type: printed text Authors: Temporal, Paul, Author ; Lee, K. C., Associated Name Publisher: John Wiley & Sons (Asia) Publication Date: 2001 Pagination: x, 219 p., [4] p. of plates Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471845965 Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Electronic commerceCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733 Hi-tech hi-touch branding : creating brand power in the age of technology [printed text] / Temporal, Paul, Author ; Lee, K. C., Associated Name . - Singapore, New York : John Wiley & Sons (Asia), 2001 . - x, 219 p., [4] p. of plates : ill., cloth ; 24 cm.
ISBN : 0471845965 : 1650 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Electronic commerceCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733 Hold
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Barcode Call number Media type Location Section Status 32002000022796 HF5415.13 T395 2001 c.1 Book Graduate Library General Shelf Available 32002000022804 HF5415.13 T395 2001 c.2 Book Main Library General Shelf Available
Title : Romancing the customer : maximizing brand value through powerful relationship management Material Type: printed text Authors: Temporal, Paul, Author ; Trott, Martin, Associated Name Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xii, 211 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0471846155 Price: 1372 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Romancing the customer : maximizing brand value through powerful relationship management [printed text] / Temporal, Paul, Author ; Trott, Martin, Associated Name . - Singapore, New York : John Wiley & Sons, 2001 . - xii, 211 p. : ill., hbk. ; 24 cm.
ISBN : 0471846155 : 1372 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Hold
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Barcode Call number Media type Location Section Status 32002000001287 HF5415.55 T46 2001 c.1 Book Main Library General Shelf Available
