The Olympic games effect / Davis, John A. / John Wiley & Sons Ltd - 2008

Public ISBD No review available on this record. Title : The Olympic games effect : how sports marketing builds strong brands Material Type: printed text Authors: Davis, John A., Author Publisher: John Wiley & Sons Ltd Publication Date: 2008 Pagination: x, 350 p. Layout: cloth Size: 24 cm. ISBN (or other code): 9780470823668 Price: 1048 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Olympics -- Management [LCSH]Sports -- Marketing [LCSH]Sports -- Societies, etc. -- Marketing [LCSH]Sports administration Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414 The Olympic games effect : how sports marketing builds strong brands [printed text] / Davis, John A., Author . - S.l. : John Wiley & Sons Ltd, 2008 . - x, 350 p. : cloth ; 24 cm. ISBN : 9780470823668 : 1048 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Olympics -- Management [LCSH]Sports -- Marketing [LCSH]Sports -- Societies, etc. -- Marketing [LCSH]Sports administration Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414

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Barcode	Call number	Media type	Location	Section	Status
32002000247526	GV716 D262 2008	Book	Main Library	General Shelf	Available