Title :	International marketing
Material Type:	printed text
Authors:	Cateora, Philip R., Author ; Graham, John L., Associated Name
Edition statement:	11th ed., Intn. ed.
Publisher:	Irwin/McGraw-Hill
Publication Date:	2002
Series:	The McGraw-Hill/Irwin series in marketing
Pagination:	xxv, 694 p.
Layout:	ill. (some col.), hbk.
Size:	28 cm.
ISBN (or other code):	0072398841
Languages :	English (eng)
Descriptors:	[LCSH]Export marketing [LCSH]International business enterprises
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1807

International marketing [printed text] / Cateora, Philip R., Author ; Graham, John L., Associated Name  . -  11th ed., Intn. ed. . - , 2002 . - xxv, 694 p. : ill. (some col.), hbk. ; 28 cm.. - (The McGraw-Hill/Irwin series in marketing) .
ISBN : 0072398841
Languages : English (eng)

Descriptors:	[LCSH]Export marketing [LCSH]International business enterprises
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1807