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The 360 degree brand in Asia / Blair, Mark / John Wiley & Sons (Asia) - 2003

Public ISBD No review available on this record. Title : The 360 degree brand in Asia : creating more effective marketing communications Material Type: printed text Authors: Blair, Mark, Author ; Armstrong, Richard, Associated Name ; Murphy, Mike, Associated Name Publisher: John Wiley & Sons (Asia) Publication Date: 2003 Pagination: xvi, 215 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820578 Price: 1215 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Asia -- Marketing [LCSH]Communication in marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5561 The 360 degree brand in Asia : creating more effective marketing communications [printed text] / Blair, Mark, Author ; Armstrong, Richard, Associated Name ; Murphy, Mike, Associated Name . - Singapore : John Wiley & Sons (Asia), 2003 . - xvi, 215 p. : ill., hbk. ; 24 cm. ISBN : 0470820578 : 1215 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Asia -- Marketing [LCSH]Communication in marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5561

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Barcode	Call number	Media type	Location	Section	Status
32002000074524	HF5415.123 B555 2003	Book	Main Library	General Shelf	Available