Title :	Integrated marketing communications in advertising and promotion
Material Type:	printed text
Authors:	Shimp, Terence A., Author
Edition statement:	8th ed.
Publisher:	Thomson South-Western
Publication Date:	2010
Pagination:	xx, 668 p.
Layout:	ill. (some col.), pbk.
Size:	28 cm.
ISBN (or other code):	9780324665314
Price:	816 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926

Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author  . -  8th ed. . - Australia : Thomson South-Western, 2010 . - xx, 668 p. : ill. (some col.), pbk. ; 28 cm.
ISBN : 9780324665314 : 816 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Direct marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926