Title :	Strategic communications for nonprofit organizations : seven steps to creating a successful plan
Material Type:	printed text
Authors:	Patterson, Sally J., Author ; Radtke, Janel M., Associated Name
Edition statement:	2nd ed.
Publisher:	Wiley
Publication Date:	2009
Pagination:	xiv, 274 p.
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	9780470401224
Price:	706 Baht
General note:	Rev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
Languages :	English (eng)
Descriptors:	[LCSH]Advocacy advertising -- Planning [LCSH]Institutional advertising -- Planning [LCSH]Nonprofit organizations -- Marketing -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17919

Strategic communications for nonprofit organizations : seven steps to creating a successful plan [printed text] / Patterson, Sally J., Author ; Radtke, Janel M., Associated Name  . -  2nd ed. . - Hoboken, NJ : Wiley, 2009 . - xiv, 274 p. : ill., pbk. ; 26 cm.
ISBN : 9780470401224 : 706 Baht
Rev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
Languages : English (eng)

Descriptors:	[LCSH]Advocacy advertising -- Planning [LCSH]Institutional advertising -- Planning [LCSH]Nonprofit organizations -- Marketing -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17919