Title :	Global marketing : foreign entry, local marketing & global management
Material Type:	printed text
Authors:	Johansson, Johny K., Author
Edition statement:	5th ed.
Publisher:	Boston : McGraw-Hill Irwin
Publication Date:	2009
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xix, 662 p.
Layout:	pbk.
Size:	28 cm.
ISBN (or other code):	9780071263627
Price:	2205 Baht
General note:	With compliments of McGraw-Hill Irwin (Thailand)
Languages :	English (eng)
Descriptors:	[LCSH]Export marketing [LCSH]Export marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17841

Global marketing : foreign entry, local marketing & global management [printed text] / Johansson, Johny K., Author  . -  5th ed. . - , 2009 . - xix, 662 p. : pbk. ; 28 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071263627 : 2205 Baht
With compliments of McGraw-Hill Irwin (Thailand)
Languages : English (eng)

Descriptors:	[LCSH]Export marketing [LCSH]Export marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17841