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Principles of customer relationship management / Baran, Roger Joseph / Thomson/South-Western - 2008

Public ISBD No review available on this record. Title : Principles of customer relationship management Material Type: printed text Authors: Baran, Roger Joseph (1945-), Author ; Galka, Roger J., Associated Name ; Strunk, Daniel P., Associated Name Edition statement: Student ed. Publisher: Thomson/South-Western Publication Date: 2008 Pagination: xvi, 511 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 9780324322385 Price: 510 Baht Languages : English (eng) Descriptors: [LCSH]Customer relations -- Management -- Textbooks [LCSH]Relationship marketing -- Textbooks Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14495 Principles of customer relationship management [printed text] / Baran, Roger Joseph (1945-), Author ; Galka, Roger J., Associated Name ; Strunk, Daniel P., Associated Name  . -  Student ed. . - Mason, Ohio : Thomson/South-Western, 2008 . - xvi, 511 p. : ill., hbk. ; 26 cm. ISBN : 9780324322385 : 510 Baht Languages : English (eng) Descriptors: [LCSH]Customer relations -- Management -- Textbooks [LCSH]Relationship marketing -- Textbooks Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14495

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Barcode	Call number	Media type	Location	Section	Status
32002000248821	HF5415.55 B225 2008	Book	Main Library	General Shelf	Available