Title :	The competitive advantage of customer centricity : using customer centricity to deliver sustainable success
Material Type:	printed text
Authors:	Sathit Parniangtong, Author
Publisher:	Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University
Publication Date:	2010
Pagination:	xiii, 371 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	9786165510981
Price:	1000 Baht
General note:	With compliments of Mr.Kittiratt Na-Ranong
Languages :	English (eng)
Descriptors:	[LCSH]Customer relations -- Management [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17523

The competitive advantage of customer centricity : using customer centricity to deliver sustainable success [printed text] / Sathit Parniangtong, Author . - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010 . - xiii, 371 p. : ill., hbk. ; 24 cm.
ISBN : 9786165510981 : 1000 Baht
With compliments of Mr.Kittiratt Na-Ranong
Languages : English (eng)

Descriptors:	[LCSH]Customer relations -- Management [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17523