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Author Merlin Stone, (1948-)
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Title : The customer management scorecard : managing CRM for profit Material Type: printed text Authors: Woodcock, Neil, Author ; Foss, Bryan, Associated Name ; Stone, Merlin (1948-), Associated Name Publisher: Kogan Page Publication Date: 2003 Pagination: xviii, 428 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 0749438959 Price: 2595 Baht Languages : English (eng) Descriptors: [LCSH]Customer relations -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6001 The customer management scorecard : managing CRM for profit [printed text] / Woodcock, Neil, Author ; Foss, Bryan, Associated Name ; Stone, Merlin (1948-), Associated Name . - London, Sterling, VA : Kogan Page, 2003 . - xviii, 428 p. : ill., hbk. ; 25 cm.
ISBN : 0749438959 : 2595 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer relations -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6001 Hold
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Barcode Call number Media type Location Section Status 32002000094571 HF5415.5 W66 2003 Book Main Library General Shelf Available