Title :	The power of the tale : using narratives for organisational success
Material Type:	printed text
Authors:	Allan, Julie (Julie Stephanie), Author ; Fairtlough, Gerard, Associated Name ; Heinzen, Barbara, Associated Name
Publisher:	John Wiley & Sons
Publication Date:	2002
Pagination:	xiii, 306 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	047084227X
Price:	1374 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Communication in management [LCSH]Communication in organizations [LCSH]Corporate culture [LCSH]Storytelling
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=173

The power of the tale : using narratives for organisational success [printed text] / Allan, Julie (Julie Stephanie), Author ; Fairtlough, Gerard, Associated Name ; Heinzen, Barbara, Associated Name . - Chichester, New York : John Wiley & Sons, 2002 . - xiii, 306 p. : ill., hbk. ; 24 cm.
ISBN : 047084227X : 1374 Baht
Languages : English (eng)

Descriptors:	[LCSH]Communication in management [LCSH]Communication in organizations [LCSH]Corporate culture [LCSH]Storytelling
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=173