Title :	Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Material Type:	printed text
Authors:	Hughes, Arthur Middleton, Author
Edition statement:	2nd ed.
Publisher:	New York : McGraw-Hill
Publication Date:	2000
Pagination:	viii, 439 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0071351825
Price:	1339 Baht
General note:	Includes index. With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages :	English (eng)
Descriptors:	[LCSH]Database marketing -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17214

Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program [printed text] / Hughes, Arthur Middleton, Author  . -  2nd ed. . - New York : McGraw-Hill, 2000 . - viii, 439 p. : ill., hbk. ; 24 cm.
ISBN : 0071351825 : 1339 Baht
Includes index.
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)

Descriptors:	[LCSH]Database marketing -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17214