Title :	Marketing analysis & decision making : text and cases with spreadsheets
Material Type:	printed text
Authors:	Clarke, Darral G., Author
Edition statement:	2nd ed.
Publisher:	Scientific Press
Publication Date:	1993
Pagination:	xvi, 391 p.
Layout:	ill., with 5 1/4" disk
Size:	25 cm.
Accompanying material:	1 computer disk (5 1/4")
ISBN (or other code):	0894262297
Price:	500 Baht
General note:	With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Decision making -- Data processing [LCSH]Marketing -- Management -- Data processing [LCSH]Marketing research -- Data processing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17212

Marketing analysis & decision making : text and cases with spreadsheets [printed text] / Clarke, Darral G., Author  . -  2nd ed. . - San Francisco, CA : Scientific Press, 1993 . - xvi, 391 p. : ill., with 5 1/4" disk ; 25 cm. + 1 computer disk (5 1/4").
ISBN : 0894262297 : 500 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Decision making -- Data processing [LCSH]Marketing -- Management -- Data processing [LCSH]Marketing research -- Data processing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17212