Title :	Business marketing : connecting strategy, relationships, and learning
Material Type:	printed text
Authors:	Dwyer, F. Robert, Author ; Tanner, John F., Associated Name
Edition statement:	3rd ed.
Publisher:	McGraw-Hill
Publication Date:	2006
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxix, 683 p.
Layout:	ill., charts, pbk.
Size:	26 cm.
ISBN (or other code):	9780071263436
Price:	615 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17139

Business marketing : connecting strategy, relationships, and learning [printed text] / Dwyer, F. Robert, Author ; Tanner, John F., Associated Name  . -  3rd ed. . - , 2006 . - xxix, 683 p. : ill., charts, pbk. ; 26 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780071263436 : 615 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17139