Title :	Creative strategy in advertising
Material Type:	printed text
Authors:	Jewler, A. Jerome, Author ; Drewniany, Bonnie L., Associated Name
Edition statement:	8th ed.
Publisher:	Thomson/Wadsworth
Publication Date:	2005
Series:	Wadsworth series in mass communication and journalism
Pagination:	xvi, 336 p.
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	053462510X
Price:	150 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising copy [LCSH]Advertising layout and typography
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17108

Creative strategy in advertising [printed text] / Jewler, A. Jerome, Author ; Drewniany, Bonnie L., Associated Name  . -  8th ed. . - , 2005 . - xvi, 336 p. : ill., pbk. ; 26 cm.. - (Wadsworth series in mass communication and journalism) .
ISBN : 053462510X : 150 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising copy [LCSH]Advertising layout and typography
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17108