Title :	Marketing mistakes and successes
Material Type:	printed text
Authors:	Hartley, Robert F. (1927-), Author
Edition statement:	11th ed.
Publisher:	Wiley
Publication Date:	2009
Pagination:	x, 406 p.
Layout:	ill., pbk.
Size:	23 cm.
ISBN (or other code):	9780470169810
Price:	608 Baht
General note:	"30th anniversary."
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- United States -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17081

Marketing mistakes and successes [printed text] / Hartley, Robert F. (1927-), Author  . -  11th ed. . - Hoboken, NJ : Wiley, 2009 . - x, 406 p. : ill., pbk. ; 23 cm.
ISBN : 9780470169810 : 608 Baht
"30th anniversary."
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- United States -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17081