Title :	Global marketing management
Material Type:	printed text
Authors:	Quelch, John A., Author ; Bartlett, Christopher A. (1943-), Associated Name ; Quelch, John A., Associated Name
Edition statement:	5th ed. /b[edited by] John A. Quelch, Christopher A. Bartlett.
Publisher:	Thomson/South-Western
Publication Date:	2006
Pagination:	viii, 680 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0324322844
Price:	200 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17005

Global marketing management [printed text] / Quelch, John A., Author ; Bartlett, Christopher A. (1943-), Associated Name ; Quelch, John A., Associated Name  . -  5th ed. /b[edited by] John A. Quelch, Christopher A. Bartlett. . - Mason, OH : Thomson/South-Western, 2006 . - viii, 680 p. : ill., pbk. ; 24 cm.
ISBN : 0324322844 : 200 Baht
Languages : English (eng)

Descriptors:	[LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17005