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Thaksin's Collection. The art & science of interpreting market research evidence / Smith, D. V. L. (David Van Lloyd) / John Wiley - 2004

Public ISBD No review available on this record. Collection Title: Thaksin's Collection Title : The art & science of interpreting market research evidence Material Type: printed text Authors: Smith, D. V. L. (David Van Lloyd), Author ; Fletcher, J. H., Associated Name Publisher: John Wiley Publication Date: 2004 Pagination: x, 236 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 0470844248 Price: 840 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research [LCSH]Qualitative research [LCSH]Statistics Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9990 Thaksin's Collection. The art & science of interpreting market research evidence [printed text] / Smith, D. V. L. (David Van Lloyd), Author ; Fletcher, J. H., Associated Name . - Chichester, West Sussex, England, Hoboken, NJ : John Wiley, 2004 . - x, 236 p. : ill., hbk. ; 26 cm. ISBN : 0470844248 : 840 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research [LCSH]Qualitative research [LCSH]Statistics Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9990

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Barcode	Call number	Media type	Location	Section	Status
32002000160505	HF5415.2 S558 2004 c.1	Book	Graduate Library	Thaksin Corner	Available
32002000160513	HF5415.2 S558 2004 c.2	Book	Main Library	Thaksin Corner	Available