Title :	Media effects research : a basic overview
Material Type:	printed text
Authors:	Sparks, Glenn Grayson, Author
Publisher:	Wadsworth/Thomson Learning
Publication Date:	2002
Series:	Wadsworth series in mass communication and journalism
Pagination:	xv, 221 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	9780534545864
Price:	300 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Mass media -- Research -- Methodology [LCSH]Mass media -- Social aspects
Curricular :	BALA/BBA/GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16883

Media effects research : a basic overview [printed text] / Sparks, Glenn Grayson, Author . - , 2002 . - xv, 221 p. : ill., pbk. ; 24 cm.. - (Wadsworth series in mass communication and journalism) .
ISBN : 9780534545864 : 300 Baht
Languages : English (eng)

Descriptors:	[LCSH]Mass media -- Research -- Methodology [LCSH]Mass media -- Social aspects
Curricular :	BALA/BBA/GE
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16883