Title :	Strategic copywriting : how to create effective advertising
Material Type:	printed text
Authors:	Applegate, Edd, Author
Publisher:	Rowman & Littlefield
Publication Date:	2005
Pagination:	xx, 253 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	9789742530683
Price:	400 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising copy [LCSH]Copy writers -- Vocational guidance -- United States
Curricular :	BALA/BBA/MBA/MSM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16873

Strategic copywriting : how to create effective advertising [printed text] / Applegate, Edd, Author . - Lanham, MD : Rowman & Littlefield, 2005 . - xx, 253 p. : ill., pbk. ; 24 cm.
ISSN : 9789742530683 : 400 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising copy [LCSH]Copy writers -- Vocational guidance -- United States
Curricular :	BALA/BBA/MBA/MSM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16873